Srinivasan KB - Product Manager @ SurveySparrow

Career

Managed the Ticket Management module and worked on key features like workflows, SLAs, and frontline mobile app. I drove integrations with platforms such as MS Dynamics 365 and Marketo, expanding functionality and engagement. Additionally, I launched AppNest, directed the Developer Program, and ensured our roadmap aligned with customer needs through active feedback analysis. My role also involved enhancing integrations and managing the mobile app for offline surveys, optimizing user experience and compliance.

Contributed to the inception and growth of OkCredit's BNPL product, achieving 12,000+ active users. Elevated feature adoption to 4% through strategic communication channels. Played a key role in ideating and researching for a new P2P lending product.

Managed growth and retention for Tamil Nadu region (South India), serving 200,000+ merchants. Led localization and user research initiatives, engaging directly with 250+ users to understand their needs. Achieved a 38% reduction in CPA through targeted ad copy and registration flow optimizations.

Key member of ShareChat's core team, instrumental in launching Group and Audio Chat features. Facilitated requirement gathering from beta users and contributed to PAN India launch campaign planning. Developed launch playbook for Group feature, catering to 14 million daily active users.

Managed conversion and lead generation campaigns for software products, achieving a notable 15% increase in leads within three months. Strategically optimized campaigns to drive impactful results and bolster product growth.

Orchestrated the launch and marketing strategy for an E-Commerce site and app, achieving a 140% reduction in CPI. Successfully scaled user base from 0 to 12,000 within 6 months through strategic planning and execution.

Education

Skills

Proficient in Technical Product Management within the SaaS domain, I specialize in Agile methodologies, user engagement strategies, and data analytics for product optimization. With a knack for AI integration and user research, I excel in gathering requirements, crafting growth and retention strategies, and leveraging a suite of tools including JIRA, Notion, Slack, Confluence, Figma, and Google Analytics to drive efficient project management and collaboration while delivering exceptional user experiences.

Product Management (B2B SaaS)
Agile Methodologies
User Engagement Strategies
Data Analytics for Product Optimization
AI Integration for Analysis and Product Features
Growth and Retention Strategies

Sahil Sharma Lead - Solution Engineering, SurveySparrow

I had the pleasure of collaborating closely with Srini at SurveySparrow. In my role as a Solutions Consultant, I frequently sought his input on various customer use cases and features. Srini consistently displayed enthusiasm and willingness to assist even at a short notice. His insights, ideas, and solutions were valuable in addressing customer needs effectively!

Abhijith V S Product Developer, SurveySparrow

Closely collaborating with Srini has been one of the most privileged and rewarding experiences. His adept problem-solving skills and unwavering dedication have always been major contributions to the team's success. He consistently goes above and beyond to support the team, from providing out-of-the-box solutions to offering assistance anytime, regardless of his off hours. Cheers to his unwavering dedication, and I am eagerly awaiting to see what the future holds for him. Keep inspiring us Srini 🔥

Mahalakshmi BS ShareChat, Product Manager

Srinivasan and I have worked together for around 10 months or so and he made sure his presence was felt by the sheer passion and innovation in his work. He cares for minute details and ensures a new dimension is brought into work whenever new tasks comes up. He is adept at taking ownership of tasks and completing job in time. He has an eye for all social media trends, digital marketing updates and any kind of technology which can ease out day-to-day operations.

Bitu Gartia Community Growth Expert (Ex), ShareChat

I have worked alongside Srinivasan as a teammate for close to one year and still continuing. In those timelines, I have seen a positivity towards the working culture and strong interpretation skill. Absolutely a coworker from whom I have learnt much more on a rudimentary project and making it for up scaling. it's always a an easy side with him when planning for a project as team, executing and collaborating with all team member. He is a quick minded and sharp minded when it comes to analysis of data. Highly recommended!!

I'm Srinivasan KB.

Driving B2B SaaS product innovation at SurveySparrow, leveraging extensive experience in Product Management. Collaborating with cross-functional teams to deliver industry-leading solutions and elevate customer experiences. Let's start scrolling and learn more about me.

About Me

Contact Details

Career

SurveySparrow

OkCredit

OkCredit

ShareChat

Clootrack

Ansio

Education

MBA (Marketing & Operations)

BE (Electrical & Electronics Engineering)

Skills

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