I'm Srinivasan KB.

Driving B2B SaaS product innovation at SurveySparrow, leveraging extensive experience in Product Management. Collaborating with cross-functional teams to deliver industry-leading solutions and elevate customer experiences. Let's start scrolling and learn more about me.

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Srinivasan KB

About Me

I'm Srinivasan KB, a Product Manager at SurveySparrow, where I lead cross-functional teams to build innovative, user-centric products that deliver measurable impact in the B2B SaaS space. With experience across diverse tech companies, I bring a strong blend of strategic vision, customer empathy, and executional excellence to every stage of the product lifecycle.

At SurveySparrow, I drive end-to-end product initiatives by defining strategy, shaping roadmaps, and launching features that elevate customer engagement and streamline operations. I work closely with engineering, design, and marketing to build scalable solutions that help businesses gather insights and enhance their customer experience.

I'm passionate about turning complex challenges into simple, impactful solutions, guided by data, continuous user feedback, and a deep understanding of market dynamics in the SaaS ecosystem.

Contact Details

Srinivasan KB
Bangalore, India
+91 90422 84142
hello@srinivasan.online

Download CV

Career

SurveySparrow

Product Manager January 2023 - Present

In my current role, I lead the Ticket Management module, delivering impactful features such as Workflows, SLAs, and a Frontline Mobile App to streamline and scale support operations. I’ve spearheaded integrations with Microsoft Dynamics 365, MS Teams, and Salesforce, expanding our ecosystem and driving deeper customer engagement. I also launched AppNest, our in-product app marketplace, and lead the Developer Program to support third-party extensibility and innovation. Through continuous customer feedback analysis, I ensure our product roadmap is tightly aligned with real-world needs. Additionally, I’ve enhanced core integrations and overseen the Mobile App for offline surveys, with a strong focus on user experience, performance, and compliance.

OkCredit

Associate Product Manager December 2021 - January 2023

Contributed to the inception and growth of OkCredit’s BNPL (Buy Now, Pay Later) product, scaling it to over 12,000 active users. Strategically improved feature adoption by 4% through targeted communication and engagement initiatives. Additionally, played a key role in ideating and conducting user research for a new peer-to-peer (P2P) lending product, laying the groundwork for future financial offerings.

OkCredit

Regional Expert June 2020 - December 2021

Managed growth and retention for Tamil Nadu region (South India), serving 200,000+ merchants. Led localization and user research initiatives, engaging directly with 250+ users to understand their needs. Achieved a 38% reduction in CPA through targeted ad copy and registration flow optimizations.

ShareChat

Community Expert June 2019 - June 2020

Key member of ShareChat's core team, instrumental in launching Group and Audio Chat features. Facilitated requirement gathering from beta users and contributed to PAN India launch campaign planning. Developed launch playbook for Group feature, catering to 14 million daily active users.

Clootrack

Digital Marketing Manager February 2019 - June 2019

Managed conversion and lead generation campaigns for software products, achieving a notable 15% increase in leads within three months. Strategically optimized campaigns to drive impactful results and bolster product growth.

Ansio

Digital Marketing Executive May 2018 - November 2018

Orchestrated the launch and marketing strategy for an E-Commerce site and app, achieving a 140% reduction in CPI. Successfully scaled user base from 0 to 12,000 within 6 months through strategic planning and execution.

Education

MBA (Marketing & Operations)

University of Madras April 2018

BE (Electrical & Electronics Engineering)

PSR Engineering College April 2016

Skills

Proficient Technical Product Manager in the SaaS domain, with a strong foundation in Agile methodologies, user engagement strategies, and data-driven product optimization. I bring expertise in AI integration, user research, and requirement gathering, enabling the delivery of intuitive and impactful product experiences. Skilled in driving growth and retention strategies, I leverage a robust toolset including JIRA, Notion, Slack, Confluence, Figma, and Google Analytics to streamline project execution, foster cross-functional collaboration, and continuously elevate user satisfaction.

  • B2B SaaS Product Strategy & Roadmapping
  • Agile Product Development & Team Collaboration
  • User Engagement, Retention & Lifecycle Management
  • Data-Driven Decision Making & Product Analytics
  • AI-Powered Feature Development & Automation
  • Third-Party Integrations & Platform Ecosystem Growth

Hear What My Managers and Team Members Have to Say

Author image Sahil Sharma Lead - Solution Engineering, SurveySparrow

I had the pleasure of collaborating closely with Srini at SurveySparrow. In my role as a Solutions Consultant, I frequently sought his input on various customer use cases and features. Srini consistently displayed enthusiasm and willingness to assist even at a short notice. His insights, ideas, and solutions were valuable in addressing customer needs effectively!

Author image Abhijith V S Product Developer, SurveySparrow

Closely collaborating with Srini has been one of the most privileged and rewarding experiences. His adept problem-solving skills and unwavering dedication have always been major contributions to the team's success. He consistently goes above and beyond to support the team, from providing out-of-the-box solutions to offering assistance anytime, regardless of his off hours. Cheers to his unwavering dedication, and I am eagerly awaiting to see what the future holds for him. Keep inspiring us Srini 🔥

Author image Mahalakshmi BS ShareChat, Product Manager

Srinivasan and I have worked together for around 10 months or so and he made sure his presence was felt by the sheer passion and innovation in his work. He cares for minute details and ensures a new dimension is brought into work whenever new tasks comes up. He is adept at taking ownership of tasks and completing job in time. He has an eye for all social media trends, digital marketing updates and any kind of technology which can ease out day-to-day operations.

Author image Bitu Gartia Community Growth Expert (Ex), ShareChat

I have worked alongside Srinivasan as a teammate for close to one year and still continuing. In those timelines, I have seen a positivity towards the working culture and strong interpretation skill. Absolutely a coworker from whom I have learnt much more on a rudimentary project and making it for up scaling. it's always a an easy side with him when planning for a project as team, executing and collaborating with all team member. He is a quick minded and sharp minded when it comes to analysis of data. Highly recommended!!

Say Hello

Got a fresh project in mind? Let's team up and craft something extraordinary. Together, let's elevate your idea into an exceptional product!

Email

hello@srinivasan.online

Phone

+91 90422 84142

Let's Talk